The Icing Agency was built from a comeback story. After our founder Mary Seats lost her first company Cupcake Mafia and fought to purchase it back, she received a call that would change everything: a major discount retailer needed her services immediately. With no formal “industry” background, Mary trusted her instincts, led with results, and turned that opportunity into the agency’s first client, a seven-figure contract.Today, The Icing Agency is known for one thing: making brands iconic. We blend strategy, creative, and execution to help businesses not only look better but move culture.

From global names to emerging founders, we take pride in treating every brand like the next headline. A Decade of Marketing That Moves Culture

$450M+ generated for our clients

$350K+ annual media spend managed

$5,000+ brands successfully grown

240 partnerships executed

10 awards won (Inc 5000)

6 acquisitions supported

We’ve become the go-to agency for brands that want more than marketing and branding, they want impact, relevance, and legacy.